Advertising and Commerce. Export Prospects

A Conference on: "Advertising and Commerce: Export Prospects" was successfully held on Sunday, December 11, 2011, at 6:00 p.m., at the Science and Technology Museum of the University of Patras.

The Conference was organized by the Museum and the Department of Business Administration of the University of Patras, the Goethe-Institute of Patras and the Hellenic-German Chamber, as well as the Department of Cultural Affairs of the Directorate of Secondary Education of the prefecture of Achaia and the collaboration of C.C.I Hellenic Republic Chamber of Commerce & Industry of Patras,  the Union of Agricultural Cooperatives of Patras and the  Hellenic Federation of Enterprises and Industries (SEV) of Patras, on the occasion of the opening of the exhibition: "1870-1970: a Century of Greek-German Commerce in the Mirror of Advertising".

The Conference was opened by the Deputy Rector of Academic Affairs, Pr. Anna Roussou. Greetings were also given by the Director of the STM, Prof. E. Vitoratos, the Honorary Consul of Germany in Patras, Mr.Georgios Abatzis, the Member of Parliament for Achaia of PASOK Mrs. M. Kyriakopoulou, the Deputy Mayor for Development of the Municipality of Patras, Mr. Konstantinos Bourdoulis, the President of the Department of Business Administration, Prof. A. Bellas, the general secretary of the Hellenic Federation of Enterprises and Industries (SEV) of Patras Mr. P. Mantas and the Member of the Board of the Commercial Association Mr. A. Manthopoulos.

The Conference began with the speech of Mr. Martin Knapp, Director of the Hellenic-German Chamber "1870-1970: a Century of Greek-German Commerce in the Mirror of Advertising". He presented his idea for the creation of the collection and the realization of the exhibition. This was followed by the speeches "Duesseldorf 1957: A-between realism and exaggeration-exhibition on the Greek economy at the premises of the International Artistic Organization "Die Brueck" by the Prof. of the Department of Business Administration G. Zacharatos, "The role of advertising in commercial transactions", by F. Theofanidis, Lecturer, Department of Business Administration of the University of Patras, "The institutional framework of the mobility of Greek companies in the European Market" by G. Argyros, Assistant Professor, Department of Economics of the University of Patras, "A Historical look of the Union of Agricultural Cooperatives of Patras" by G. Lalakos, Director of the Union of Agricultural Cooperatives of Patras and lastly "Transparent solar windows for energy production, an innovation of international interest" by Dr. E. Stathatou, Associate Professor, of ATEI Patras.

A special note to the Conference was given by the Concert with works by German composers. It was performed by the Classical Guitar Class with supervising musician D. Makris, a kind offer of Philippos Nakas Conservatory. The end of the Conference was followed by a reception and a tasting of local wines, offered by the Union of Agricultural Cooperatives and the Sant’or Company, along with tours of the temporary exhibition and the STM.